Love Chic

@HangTenPH invited us to SM Mall of Asia last week for the launch of their flagship store there. It was a hectic week, but there was no way we wouldn’t show up—our friends makeup artist Anton Patdu, photographer Dookie Ducay, hair stylist Mycke Arcano and wardrobe stylist Argie Salango were all part of the creative team that produced the current campaign to go along with the boutique’s makeover.

“Forever Summer” features a catalog of overhauled jeans, tops and fashion accessories for guys and girls, in addition to the surf-inspired, retro-contemporary casual wear that Hang Ten has been known for in the past 50 years.

We didn’t get to take a lot of photos of the happy chaos that went on, but basically, after performances and whatnot from some celebrities (can you spot one of them above?) everyone was ushered in to check out the stuff.

Another reason we were glad we came: Gondo Girls Val and Marj! It slipped our minds that they’re friends with the guys behind the brand.

Hang Ten’s Creative Director Kyle De Leon in white and his brother Kirk in black.

This October, we’ll be holding a ton of giveaways, from the simplest to the grandest. Would you like to own a pair of jeans from the new collection? If you’re a size 25-26 or a 30-31, share this post via Tumblr (+ leave a comment), Twitter (+ tag @sephshai) or Facebook (+ tag @Love Chic). We’d be glad to give you the jeans we scored.