I waited until our date was over before I wrote this, hoping I’d be able to find enough words to keep this Mother’s Day tribute sweet and succinct without missing anything. But my mom isn’t the easiest to write about. What she is to me cannot easily be put into words, but here is an earnest attempt.
Upon registration, participants are given colored markers to express their love for Etude House on this wall.
Top view. They really went big with the playhouse/fair concept.
Throw the velcro balls to win the beauty booty of your choice
Sweet treats from Tous Les Jours
Real-life ballerina music box
There was also this incredibly cute pink Beetle with the false eyelashes and lipstick which Shai wanted to drive home.
It wasn’t just all fun and games though. There were also educational talks on beauty, fashion, and skin care.
There was a long line to get inside the beauty area, where princes and princesses (what they call Etude House customers) are treated to a free makeover and beauty crash course.